It’s simple. It’s groundbreaking. It’s an entertaining peek into
Hollywood and the makings of a successful talent. It is also a very serious way
to begin thinking about how you can change your life; your work life, your
social life, and maybe even your personal outlook. Brian Grazer has subtitled
his first book The Secret to a Bigger Life … and this just may be it.
Brian is a very successful film and TV producer who teamed up with Ron
Howard at the beginning of his career to make a “splash” in movie theaters and
in our homes, but that is not what makes this book compelling (though it does
add to the entertainment value). What makes this book life-changing is that it
teaches us to use curiosity in a way that can actually improve our lives,
inspire innovation and creativity, and give us a reason dig deeper to find the
bigger truths in work and in life. The trait that has led Grazer to success,
understanding, and happiness has been his curiosity and his persistence to find
answers to his questions.
Grazer also talks about how important it is to understand what it means
to walk in someone else’s shoes and how we must understand our competitors’
perspective in order to anticipate their next move and improve on it. He calls
this “disrupting your own point of view” by anticipating what customers will
want by who they are and how they behave. He gives us plenty of examples of
ways he has used these techniques, and how others in industry and life have
used them too.
Grazer wrote A
to share his life perspective and to lead us in a direction
that may add value to our lives. This may, in fact, be one of the most
important business/life books of our time.